鸿彩

品牌理念

楚泰建設堅持“品質地產,品位生活”的開發理念,以國際化的視角運作,堅持精品開發原則,精彩演繹城市規劃、建筑設計、景觀設計,結合中國本土生活習慣與文化特征,持續提供具有深層文化內涵、國際多元化風格的優質產品。


從對歷史、現實、未來的理性審視,來定位適合這片土地的獨特精神,繼而找到與這種精神契合的人群,為他們度身定做承載現實與夢想的家園,宏創地產正是以此出發 為每一個項目做好清晰的定位,它不是面對所有人群的十全十美、面面俱到,而是適應特定目標人群的最合適、最貼心的定位。在考慮公共空間、戶型、尺度、配套、建材、設備等物質要素的同時,同步觀照這些內容與要素,給未來生活空間帶來了獨特而具有個性的人文精神氛圍,這正是宏創地產所追求的產品差異化的本質所在,這種差異化,不一定會適合所有人,但一定適合我們所理解和所要服務人群的生活本質。

 

楚泰建設一直堅持做一個有責任感、有良知、有職業操守的企業公民,開發的產品與國家政策導向相匹配,產品供給以保證社會主流人群需求為導向,兼顧社會不同階層不同人群的需要,研發一系列品質優良的住宅產品。



在規劃理念上,楚泰建設一直遵循著以人為本、尊重自然、彰顯文化、多方融合、安全健康的設計原則,在規劃上采用了“鄰里結構”的設計思想,各建筑單體環繞形成鄰里中心,將公共綠地融合到每棟建筑物的環境中,提高系統的利用率。針對不同動線設置道路及出入口,有效地避免了流線的交叉干擾。在立面設計、景觀設計、室內設計等各項設計上,則立足于國際化視角,運用多元化設計元素,并結合中國本土生活習慣與文化特征,持續提供具有深層文化內涵、國際多元化風格的優質產品。

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